sábado, dezembro 30, 2006

as novas faces da internet

The Internet is enabling conversations among human beings that were simply not possible in the era of mass media The blogging book Naked Conversations by Robert Scoble and Shel Israel quote a German philosopher named Arthur Schopenhauer who says: “Every truth passes through three stages before it is recognized. In the first it is ridiculed, in the second it is opposed, in the third it is regarded as self-evident” For those living in the Internet Age, and for those living in the Blogosphere of the Internet Age, Cluetrain #6 might be viewed as self-evident. Forrester research, as found on the Web 2.0 marketing guru Steve Rubel’s Micropersuasion site, has aggregated a nice matrix of all of the various companies occupying the very real and very tangible ‘social networking’ space. And, social networking, at its core, really means that we are meeting and creating relationships in ways that are facilitated and enabled via the Internet. Take for example the Wellfed Network and Wine Sediments. Dayton, OH based news reporter and wine columnist, Mark Fisher, edits the site. Mark and I have a relationship. If I email him, he will answer me and vice versa. We exchange communication probably three times a week on various and sundry things—he an acquaintance around a hobby of mine and I’ve found him to be a nice, warm, engaging chap. I likely have a better and warmer digital relationship with Mark then I do with some real life colleagues whom I’ve worked with for the past four years. But, the rub is, I’ve never met Mark—in person, or on the phone. I don’t know his voice and I might miss him on the street. There is a 98% likelihood that we would have never met in the real world. These sorts of things are happening all around us and they are changing the way we work and play. While possible five or six years ago via message boards and the like, and even really 10 years ago via BBS’s, digital relationships are now coming to the forefront as center of gravity for our life slowly moves around us. For the blogosphere this is the third-stage—it’s self-evident to us. But, the implications are much greater for wineries. Within the wine community, blogs probably aren’t even ridiculed—that presumes a level of understanding to create derision. I think blogs, for the most part, are met with confused non-understanding or indifference. Alder Yarrow, a similarly nice chap whom I’ve also exchanged emails with, writes the seminal wine blog, Vinography. His site lists approximately 22 wineries that have blogs. 22. There are at least 5000 in the U.S. alone, according to Wine Business Monthly. Really, that’s a shame because as information breaks down the barriers of the Tower of Babel, you hope that more than a handful of wineries seize the agenda to win new customers and grow their reputation. The conversation is happening. It’s happening all around us. Are there any wineries, save for a handful,--the folks that desire and want new customers--listening? For a twenty page, engaging, white paper look at this same topic, click here. TrackBack... TrackBack URL for this entry:http://www.typepad.com/t/trackback/5083929 Listed below are links to weblogs that reference Cluetrain #6--The Internet is enabling conversations among human beings that were simply not possible in the era of mass media: » Social computing diagram/table from London Knowledge Lab: Social SoftwareI found a diagram/table of The many Forms of Social Computing on of all places, a wine blog, via this post, which has some potential additions to the diagram. For anyone who likes pictures, heres the diagram: ... [Read More]

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