sábado, dezembro 30, 2006

Intranet 2.0: Will Enterprise IT Departments adopt Web 2.0 strategies? Published by Jeremiah Owyang. Having started my web career in IT, I know the grueling pains that Information Technology folks go through --most of them time they're never thanked and the business owners often get the praise. Now that I'm in Web Marketing Career (still 100% web geek) I see the values of both business and tech --I stradle both sides. A few months ago respected and noted IT proffessional Dr. Dennis McDonald and I wrote a White Paper (PDF) discussing how IT departments can adapt to the Web 2.0 concepts. (Edit: see Dennis's thoughts on this topic)A few days ago, Zdnet published this article titled Corporate America wakes up to Web 2.0. In summary, enterprise corporate IT is JUST starting to see the light, of what Dennis and I we're preaching nearly half a year ago. Here's how the article kicks off: "Big companies have for years installed industrial-strength content management systems in the hope of sparking collaboration among workers. There was just one problem: People didn't use them." -Martin LaMonica, ZDnetI'm currently working on my fourth Enterprise Intranet and I've used several different CMS systems: Microsoft CMS (twice), Microsoft Sharepoint, Stellent, Plumbtree, Interwoven Teamsite --and a flurry of homegrown systems. By far, and waaay far, the best and easiest to use CMS system is this blog software by blogger --yup, and it's free. These future Intranets will be bottom up and organic, the new big is small. Some companies are deploying wikis and blogs --individuals can create this organic 'garden' with little rules set in place as the collective will help guide and self correct the growing body of knowledge. Key Subject matter gurus will be given blogs where they can spurt out their 'official' knowledge or just rhetoric --individuals and groups will publish their weekly status reports on their blog for all to see. Topics will cross link and mash --collaboration to create new ideas from the masses will take form and materialize as one large group becomes one mind. Of course, not everyone will agree --some will fight, some will argue and that's ok (in fact encouraged, damnit! isn't that how innovation can just surface to the top?) as long as it's in the spirit of productive collaboration. Fantasy, unrealistic? Companies like Microsoft, IBM, Google, Sun, and Yahoo, are already doing this --who's next? (oh last thing --these software tools are cheap if not free) Related Links: Intranet Blogging on the Rise Investment Banker users wiki for Intranet Wiki the Intranet Intranet Wiki Case Study Jot Spot's intranet solution RSS the Intranet Is RSS the new Intranet Protocol? Even Facebook goes Corporate! Intranet 2.0: Dashboard and Webservices Transforming your intranet Intranet 2.0: Collaboration, Self-Publishing And Tools Mash-up New Driving Forces Intranet 2.0: Blog Networks, Social Bookmarking, Mash-Ups And Wikis isso também se aplica a construção de bibliotecas e sistemas de informação

Nenhum comentário: